Design Process
At Impact logos we believe that an effective logo must be based on a well researched and thought out concept that encapsulates and effectively communicates a company’s essence and vision. At the very least a new logo should increase the business’s brand equity.
We also believe that the planning process is the most important phase of the design process. It is vital that we, as designers, are able to fully understand the essence of your business and communicate this in a nutshell to your target audience.
Key Goals
One of our key covenants is our belief that logos and all branding should never get away from its key goal;
To clearly and memorably communicate your brand to the world. With an ever increasing amount of branding on television, in print, on billboards and on the web it is vital that your brand is able to stand out from the pack and stick in people minds. This is why we believe that at the most basic level we should always ensure a business logo has Impact whilst communicating the key characteristics of your business or organization.
Following is a thorough process that has been devised by experts to ensure the best possible outcomes for our clients.
- Questionnaire — We have devised a questionnaire that has been thoroughly tested to ensure we get an accurate picture of your business and its aspirations. We gather information about your industry, your company within this industry, the style of your business, your aspirations, your competitors, your preferred colour palates. We also ask you to refer us to other logos that you find attractive and relevant or other websites in your industry that you feel are successful. You can give as much or as little information as you like, although more is always better. Either way with a key understanding of your business we will be able to deliver an outstanding logo that is relevant and has impact.
- Research – We take your questionnaire and do some thorough research on the internet with some of the information you have given us. We may even email you for further information if needed. From here we begin to build the concept of the logo taking into account all of the information received and our understanding of your goals.
- Design Stage 1 – From a well thought out concept we design our first drafts giving you the option of different logo concepts for you to choose. First drafts are guaranteed in only 3 business days.
- Revision 1 – At this point we email you the designs and ask you to choose your favourite design and ask you to make any comments about what you like or dislike.
- Design Stage 2 – Once your comments are received we make any necessary changes to the chosen design concept and offer a variety of colour options.
- Revision 2 – You decide on one of the 3 colour options.
- Further Revisions – Depending on your package we will continue to make changes to the design until we are all 100% happy with the final outcome.
- Sign Off – Once you are 100% happy with the logo we get you to sign off on the final design and send you your logo in all major document types for the web and in print. We also send a document signing over the copyright of the logo to you.
Stationary – If you have requested stationary we then take the logo concept and incorporate this into the design of your letter head and business cards and any other stationary required.
We are a flexible design agency that like all agencies needs to provide some boundaries in terms of revisions. In saying this we pride ourselves on customer service within our business and will always be flexible if you feel the design concepts are not to your liking for whatever reason. If that means starting from scratch with a new designer that is more suited to your likes then we will do this in order to ensure you are 100% happy.
All in all there is a considerable amount of work involved to ensure we deliver a premium grade logo that you will be ecstatic about.
All of the graphic designers at Impact have been trained professionally and have in depth experience using complex programs such as In Design, Adobe Illustrator and Photoshop.
Our goal is to always over-deliver on our services as we believe word of mouth is the most valuable form of advertising.
To get started simply choose a package and fill in our questionnaire.
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